The Iconic Hollywood Sign
by Gene Parks
Title
The Iconic Hollywood Sign
Artist
Gene Parks
Medium
Photograph
Description
The sign was erected in 1923 and originally read "HOLLYWOODLAND." Its purpose was to advertise the name of a new segregated housing development in the hills above the Hollywood district of Los Angeles.
In 1949, the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that "LAND" be removed to spell "Hollywood" and reflect the district, not the "Hollywoodland" housing development.
In 1978, there was a public campaign to restore the landmark by Hugh Hefner, founder of Playboy magazine, the Chamber set out to replace the severely deteriorated sign with a more permanent structure.
The new letters were 45 feet (13.7 m) tall and ranged from 31 to 39 feet (9.4 to 11.9 m) wide. The new version of the sign was unveiled in November 1978.
Featured in these FAA Galleries:
- Images That Excite You, 11 / 2017
- Canon Full Frame Cameras, 11 / 2017
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November 28th, 2017
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Viewed 269 Times - Last Visitor from Wilmington, DE on 04/18/2024 at 5:23 PM
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Comments (6)
Gene Parks
John, thanks so much for featuring my "The Iconic Hollywood Sign" in the “Images That Excite You" group. I appreciate your support and all of the FFA family!
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